Secretariat

I watched the movie, Secretariat, last night. It was OK. Only OK. Watching the actual horse Secretariat, when he was running in 1973, was much better. This ESPN show from a decade ago really captures the story (in 5 short segments on YouTube). Interviews with all the players — owner, trainer, jockey, others — and…

Super Bowl Ads 2012

I looked thru the Super Bowl ads this year and have the following observations: * car companies simply MUST advertise, even at > $3m / :30 seconds.  I thought the car commercials were the best * e-trade didn’t disappoint; their latest baby advisor was precious * movie trailers are another high ROI category.  There were…