2016: Simplify

2016: Simplify

Simplification is a watchword for my 2016.   When writing for customers, clients and even shareholders, I’ll keep George Orwell’s six simple guidelines for writers to follow, as specified in Politics and the English language: Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. Never use…

Secretariat

I watched the movie, Secretariat, last night. It was OK. Only OK. Watching the actual horse Secretariat, when he was running in 1973, was much better. This ESPN show from a decade ago really captures the story (in 5 short segments on YouTube). Interviews with all the players — owner, trainer, jockey, others — and…

Super Bowl Ads 2012

I looked thru the Super Bowl ads this year and have the following observations: * car companies simply MUST advertise, even at > $3m / :30 seconds.  I thought the car commercials were the best * e-trade didn’t disappoint; their latest baby advisor was precious * movie trailers are another high ROI category.  There were…